What if scientists and the public could understand each other?
The American public trusts scientists more than most other groups, but they don’t understand the science itself. Why? We believe the answer is straightforward. Most media outlets aren’t great at communicating science, and many scientists don't communicate effectively outside of their niches. That’s where we come in.
The research is clear: the most effective way to engage online audiences is through emotionally resonant storytelling. We operate a Consortium that trains scientists to tell their stories in the most impactful ways. Then, we distribute those stories on our website, which is optimized for audience development and engagement. Our training methods and packaging and distribution practices draw on deep expertise from our backgrounds at Buzzfeed, Upworthy, Mashable, The Guardian, Fast Company, HarvardX, MIT, Google and more.
That’s not all. When we started training scientists, something unexpected happened: they started talking to each other about science, academia, jobs, society, and more. We realized that we weren't just teaching scientists to tell stories – we were helping them learn effective communication, a foundational career skill often left out of academic training, and providing them with a community of peers where they could talk about new ways to use that skill free from the stigmas of academia.
Now, our Consortium has grown to 130 scientists from across fields and across the world. We're not just helping them write, we're helping them find their voice, become leaders among their peers, network, and even explore opportunities beyond academia by bringing in professionals from policy, comms, media, investing, and industry. And we’re working with top communication researchers to collect feedback from both scientists and our audience to verify that our training has a positive impact on scientists’ careers and that the articles we produce change the way people think about science for the better.
If you’re a scientist interested in joining our Consortium , visit our application page for more information. If you’re a PI, department head, administrator, policymaker, journalist, advocate, or company representative interested in partnering with us, email us at firstname.lastname@example.org.