Antimicrobial resistance has been declared a global health threat by the World Health Organization and a quick Google search can easily lead you to many other reports and awareness efforts. These resources, in addition to explaining the current issue of antimicrobial resistance, also detail methods to manage and prevent the further spread of drug-resistant microorganisms. But all of this evidence will remain hidden — unless we effectively communicate the contents of these reports to achieve widespread public understanding and support.
The report first summarizes current barriers to successful communication. These barriers include how we use multiple terms for antimicrobial resistance (for example antimicrobial versus antibiotic), which doesn’t help to connect different messages into one unifying issue. Media coverage often focuses on specific outbreaks, which also makes it hard for audiences to connect broad causes to resulting events.
In response, the report recommends five principles for effectively communicating about microbial resistance, based on desk research, media analysis, interviews, and public message testing. One suggestion is to frame antimicrobial medicine as undermining all of modern medicine and negatively affecting treatment across several diseases, rather than treating it as a singular health issue, like tuberculosis or MRSA. Additionally, using ‘apocalyptic’ messaging can lack credibility and lead to skepticism with audiences. Instead, the report suggests showing that antimicrobial resistance is not only an issue we are facing in the upcoming future but as an everyday issue in our lives right now. Usng this messaging encourages immediate action.
To me, this report is valuable for addressing the particular global issue of antimicrobial resistance and also more. It is part of a growing body evidence-backed resources for communicating current scientific issues that is incredibly valuable for bridging gaps in sharing knowledge in our communities.